Monday, Sep 10, 2012    Text size: 

LAS VEGAS – On the eve of the International Lingerie Show, JOPEN presented the new KEY Pleasure Toys collection of affordable luxury pleasure products during a special JOPEN customer appreciation dinner.

Susan Colvin, president and CEO of JOPEN, said, “We’re proud to introduce the KEY pleasure products. These toys are the perfect balance of form and function made of super soft, premium silicone, with a stainless alloy emblem of quality and glass like handles.”

Jesse  Adams, who leads KEY’s product development added, “As the market matures, women and couples demand more from their toys. That means sophisticated design with better function and better quality at an affordable price. At KEY, we are in the unique position to deliver just that. Our women and couples led design team operates at a 15,000 square foot R&D facility dedicated to developing the very best pleasure products.”

KEY’s designs balance silicone with real stainless alloy metal and glass-like handles to forge a new look.

“It’s been an great collaborative effort with two years of teamwork between us and the KEY crew,” said Jackie White, vice president of sales for JOPEN. “ Jesse, Jennifer and Kenny have taken pleasure to the next level with these exciting new products.”

Jennifer McEwen, KEY’s brand manager adds, “We are very excited and proud to have teamed up with one of the leading and most respected companies in the industry. JOPEN’s commitment to customer satisfaction, business ethics, and unmatched perspective as an expert team of women made it clear to us that there is no one better to bring KEY Toys to the worldwide market.”

JOPEN Brand Manager Robin Stewart added, “JOPEN is expanding and with the addition of KEY, it will appeal to different markets. We are extremely excited to present KEY – there was a lot of development behind the design of every product and the price points are amazing.”

According to Stewart, the new products will be available exclusively through JOPEN and are shipping at the end of October. For sales, email robin@jopen.com.