Monday, Jul 30, 2012    Text size: 

HUNTINGTON BEACH, Calif. — A new website devoted to educating the industry and shopping public of the various aspects of the BDSM lifestyle has been introduced by eXtremeRestraints.com.

The sex toy novelty and fetish gear company said XRUniversity.com provides product details, usage and safety tips essential to the sexual experimentation process.

An expansion of its retail site, the new offering invites people new to the lifestyle, as well as those looking to expand their reach to watch exclusive videos featuring information on some of the more intricate and sometimes intimidating products.

“XR University is for anyone looking to learn something new or augment their existing knowledge with tips, tricks and details about changing technologies and evolving sexual trends within the lifestyle and beyond,” marketing manager John Turi said.

He added, “Consumers can find the valuable information they need to embark on new sexual territory, while retailers can learn new ways to appeal to what, for some, might be a hard-to-reach shopper demographic.”

The company stressed that safety is a key component to the videos, as much of the fetish acts and products discussed involve sensory play, including pain/pleasure thresholds and utilizing extrasensory accessories, such as those from the Zeus Electrosex line of electro-stimulation toys and wands.

A veteran to the professional bondage and dom/sub scene, the company's video marketing director Ian Rath will produce each video. Rath has taught numerous workshops within the sex education realm.

“We wanted our customers, especially the ones that are new to the lifestyle, to have a place where they can go and get their questions answered and watch videos on basic techniques from real experts who have years of experience,” Rath said. “Our goal is to offer a website that is educational, tastefully produced, and well-designed. As XR University grows and evolves, the site will become the place online for beginners and advanced people to learn and enjoy their unique relationships even more.”

Although video content will be the website’s driving force, written articles from professional subs and doms will be available for reference. Product reviews on some of the more unique and little known products will also be featured.

The XR University podcast can be heard on iTunes.com.

For more information on the website visit XRUniversity.com.