Thursday, Jul 2, 2009    Text size: 

“This isn’t the same lingerie that was sold a decade ago,” XGen Vice President Andy Green said. “Trends in the intimate apparel business are constantly changing, but Seven ‘til Midnight has the pulse of what hip consumers want. Plus, their look is affordable for adult consumers.”

Seven ‘Til Midnight incorporates both lingerie and costumes — available in regular and plus-size, called the ‘Baby Got Curves’ Collection. It offers costumes ranging from naughty nurses to spicy chefs.

“It’s been well-documented that adult stores with lingerie sections increase revenue,” Green said. “But, store buyers need to know which brands out there sell, and sell well. Seven ’til Midnight is that line, especially with Halloween coming up. Retail customers walking into brick and mortar adult stores will notice the line’s attention to detail — with edgy embroidery, ribbon lacing and more.”

To purchase Seven ‘Til Midnight lingerie and costumes, contact Green at XGen Products, at (877) 450-9436, or email andy@xgenproducts.com.