Wednesday, Apr 21, 2010    Text size: 

PARIS — European producer Marc Dorcel rolled out a website where users can become co-producers of an adult movie.

The unique model lets users buy shares of the production, "Mademoiselle de Paris" and allows them to make decisions about the movie, receive exclusive benefits, appear in a scene and share in the revenue.

The website, MyDorcel allows "co-producers" to participate through a “crowdfunding” system where they can buy shares at roughly $27 (20 euros). The more shares the user buys the more benefits they will enjoy.

The company said that a one share buy in will allow users access to behind-the-scenes site of the movie, exclusive information, content and promotional games enabling them to win a day on the set or a photo session with the talent. In addition, they will have exclusive access to the movie preview.

With the purchase of two shares, co-producers’ names will be listed in the movie credits. Three shares will cash in on the movie revenues, receive a DVD signed by the actresses and spend one day on-site at the shooting set in Paris with the film crew, the director and Marc Dorcel. In addition, a photo shoot with the talent will be arranged.

Purchase of the highest shareholding available, valued at about $13,500 (10,000 euros) allows the co-producer to appear in his own scene.

A company spokesman said, "This unique and extraordinary experience will allow web users to get to know the behind-the-scenes reality of an adult movie shooting and participate actively in the production. Indeed, for the first time ever and to the contrary of participatory sites aiming at a finished product, co-producing web users will follow all the stages of the creative process of the movie and will be involved in the project from beginning to end for casting, set, script, photographs, visual aspects and title selection."

The event will run through mid-June in France with the DVD scheduled for release in October. VOD will be available in September.