Tuesday, Jan 6, 2009    Text size: 

His final Falcon appearance will be a live webcam show on Sunday. He currently appears in the XBIZ Awards nominee “Best Men, Part 1: The Bachelor Party.”

Rush has anchored nearly 30 films since his erotic debut in “Bounce” (2001), which vaulted him into the spotlight. He quickly became the face — and body — of Falcon, winning numerous awards in the process, and in 2002 was the first performer in studio history to be offered lifetime-exclusive status.

His face has adorned a range of Falcon-branded novelties and products, as well as numerous magazine covers, and he has parlayed his fame into cameo roles in mainstream film and television projects, such as “Third Man Out” and “Another Gay Movie.”

“Matthew’s contributions to Falcon are immeasurable,” said Troy Prickett, director of promotions. “Not only has he inspired and mentored many Falcon exclusives over the years, but once his name or image is associated with a film, we are assured that project will be a success.”

Prickett dubbed Rush “a consummate professional” and expressed a desire to continue working with him in the future. “We wish him all the best and continued success,” he added.

“I’m very happy to have been a part of the Falcon family,” Rush told XBIZ. “I’m leaving on good terms.”

A desire to effect change in his life prompted his decision to ask to be released from his contract. “I’ve been with them almost 10 years and I feel that I don’t fit the Falcon look anymore,” he said. “I’m older, I have tattoos and I want to have to ability to do different things. I’m not retiring by any means.”