The directory lists links alphabetically in order of highest bid. Bids can be purchased for a link by anyone at any time, and all bids are counted toward a link’s total bid. The top10 bidding links are displayed prominently on the home page, and the highest bidding link will be displayed on every page.
With a starting bid of $2, buyers are guaranteed a spot in the directory. When buyers increase their bids to take a top position, their link list will appear higher in the directory.
Link popularity is an important factor in search-engine performance, and increasing the number of links to a website can result in a higher search engine ranking, bringing in more visitors and increasing Google page ranks.
You can view the directory by clicking here.