NEWS STORY
Penthouse, Perri's Team for Branded Guitar Strap Line
OJOY.com is a liberated forum for unabashed news and commentary on all things Sex.
www.ojoy.com
California Exotic Novelties® joins forces with high-profile team of relationship counselors.
calexotics.com/sexualwellnes/
Perri's President Anthony Perri told XBIZ that he contacted Penthouse with the idea after seeing other successful music accessories featuring adult brands Playboy and Vivid.
"Penthouse has a good reputation and we thought they could make a really cool line," Perri said. "For the market we're after, which is the 20- to 30-year old group, it was a perfect fit for us."
Penthouse Director of Licensing Amanda Byrd told XBIZ that Perri's was interested in expanding its licensing program. The company also owns the rights to iconic names such as David Bowie, Queen, Elvis Presley and Betty Boop, and Byrd said Perri is looking to supplement those lines.
"Penthouse has softened its content and is looking to cross over much more [into mainstream], so this is probably one of the first big breakthroughs for us," Byrd said.
The line includes 15 different straps featuring several designs that include a specially designed logo for Penthouse's music-inspired line: a devil-girl silhouette above the slogan, "Rock Your Fantasies."
"We wanted to be sure we stuck to the core of what Penthouse is, which is beautiful women and adult content," Byrd said, "but we wanted to not scare away any of [Perri's] buyers who sell to mainstream, such as Guitar Center and Sam Ash, and be sure to projecting an image that they would find acceptable."
The final result was designs featuring a collage of the year's Penthouse magazine covers, a lightning bolt, checkerboard and a few sexier, but completely PG-rated, straps. Byrd also said that Penthouse also has plans to launch a line of branded guitars, amplifiers and possibly other accessories for enthusiasts.
"I'm a big believer in offering buyers as many products to create a presence in their stores as possible," Byrd said.
For wholesale information, visit Perris.ca.
See all current articles in > adult industry news
Related Articles
RSS Feeds | E-Newsletters | Desktop Widget | Mobile
XBIZ Newswire > Adult industry news service for the media
XBIZ Premiere > Adult industry magazine for the retail market
WEB / TECH NEWS
XBIZ LA Swings Into Action With Golf Tourney
Immoral Productions, XXXJay Quinlan Launch Advertising Supported Free Content Site
Eva Longoria Mistakenly Sends Twitter Followers to Porn Site
ASACP Encourages RTA Label Use on Safer Internet Day
Worldwide Feeds Announces New Ownership
Mansion Unveils MPA3 Standard
RETAIL NEWS
StorErotica to Host Annual Convention in Las Vegas
Conn. Retailer Loses Round Over SOB Ordinance
Club Fetish Nation Returns to Hollywood
Good Vibrations, American Red Cross Partner for Haiti Relief
Romance-focused Castle Boutique Opens in Alaska
Platinum Gentlemen’s Lounge Opening in Downtown L.A.
EDUCATIONAL FEATURES
Mobile Made Easy
Sever the Tether: How to Leave Your Desk Behind
Watch Your Websites!
multiple news outlets with 1 click.
add free content to your website.
with your mobile device.
|
BUY OR SELL MOBILE TRAFFIC - Barcelona Summit
Adultmoda - Adult Mobile Advertising
|
|
February 8th, Current Job Openings
Eddie- X Industry Jobs
|
|
D$'s MarketingFirm is looking for a few good clients - Meet @ XBiz
Darren Blatt
|
|
FSC Announces Anti-Piracy Action Program
Joanne
|
|
$500 Cash Back Bonus for Signing up During Xbiz LA 2010
Anush
|
|
Lets Trade Links!
LadiesCity
|
|
BIG Traffic Trades
JOE
|
|
Seek job Photoshopping your camera work.
Pinkhelmut
|
|
Selling some good domain names
Nubianprince
|
|
PHP Programmer Needed (CMS)
Barefootsies
|
FIND PRODUCTS & SERVICES


UPCOMING EVENTS







































