Thursday, Feb 26, 2009    Text size: 

The line includes body lotion, bronzing oil, shimmer body cream and the perfume, which is available in three sizes — 3.4 oz., .5 oz. and 1.7 oz.

“The fragrance was developed by Jenna in conjunction with Mane fragrances,” a Dolce Vita New York representative told XBIZ. “She started with the concept that she wanted it to be for a successful businesswomen like herself.”

Currently the fragrance line is available nationwide on HeartbreakerByJenna.com as well as a few adult shops around the country.

The fragrance is sold on the site by DVNY, a subsidiary of First American Brands. According to DVNY, the contract between Jameson and First American Brands is for five years.

The DVNY representative also told XBIZ that the deal for the fragrance line was struck after an agent representing Jenna contacted the company.

The scent’s name is taken from Jameson’s famed backside tattoo.

“The charm around the bottle as well as the hearts on the packaging all relate to the tattoo,” DVNY told XBIZ.

“Full distribution of the product will begin mid-June,” the company said.

While Jameson has crossed over into mainstream as an icon, mainstream advertising for her fragrance is yet to be determined, according to DVNY.

The fragrance is described as “a fresh splash of sparkling raspberry champagne garnished with lovely rose petals.”

HeartbreakerByJenna.com currently offers visitors to the site an opportunity to register online to receive exclusive offers.

Customers receive a Heartbreaker by Jenna poster with purchase of the fragrance. The site offers 24/7 customer support via phone at (888) 355-3869 or live chat.