Joanne Mason Leaves, Returns to U.S.

Tod Hunter
LOS ANGELES — AbbyWinters producer and vice-president Joanne Mason has left and returned to the U.S. to start a new company, Joanne Mason Creative.

Mason had been on leave from the company since April when she went to the U.S. to care fulltime for a sick family member. After a return to Australia, she decided to remain in the U.S.

"I'll miss Australia a lot. The last six months have been a time to focus on family, but now I'm ready to get back to work on new challenges," Mason said. "And it's a good time to part ways with AbbyWinters as we both grow and move in new directions. I have really enjoyed being a part of the fantastic team. I'll miss working with them a lot."

"Jo Mason had a huge impact on and will be greatly missed," CEO Garion Hall said. "Joanne's influence through her inspiration, drive and creativity on our two DVD lines was enormous, and is directly attributable to their huge success in the marketplace."

At, Mason has been creative director, marketing manager, general manager of the Sydney office, executive producer for AbbyWinters DVD releases and senior vice president. In 2007, Mason opened the company's' new production office in Sydney. Mason also represented within the adult industry, initiating and choreographing alliances and partnerships, including AbbyWinters' exclusive worldwide distribution partnership with Wicked Pictures.

Joanne Mason Creative offers marketing, management and production consulting for photography, videography, multimedia and the media industry.

"I'm eager to stay in the adult industry and looking forward to fresh opportunities in adult marketing, management, and production," Mason said.

Mason, who worked in education and management before joining, offers clients her expertise on creative project leadership and developing and implementing a focused creative vision, as well managing adult production and marketing.

Mason can be reached at