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Topco Sales' New Eden Toys POP Display Ready to Ship

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Sep 9, 2008 4:00 PM PDT    Text size: 
CHATSWORTH, Calif. — Topco Sales' Eden Toys Point of Purchase floor display, which debuted earlier this year, is still available to retailers while supplies last.

The Eden Toys, part of Topco Sales' Adam & Eve Signature Toy Line, is based on the Adam & Eve production which stars Bree Olson and is set in a tropical paradise that is reflected in the toys.

"It is highly popular and perfect for retailers who like to cross-merchandise toys with videos," said Desiree Duffie, director of marketing and public relations for Topco Sales. "The display is attractive, boutique-friendly, and easy to assemble."

The colorful toys are made in unique designs, with most being phthalate-free, and are packaged in a 3D embossed clamshell with inserts of clear acetate instead of paper. Each package features a story about island romance, which invokes the movie, increasing interest for women and couples.

The display is free to retailers with the purchase of an Eden Toys package. Retailers should contact their Topco Sales account executive or distributor.

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