Home > News > Don Wands Increases Advertising, Adds New lines • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Don Wands Increases Advertising, Adds New lines

Light-up wands have magical appeal for lifestyle consumers
Don Wands Increases Advertising, Adds New lines
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 3, 2008 2:30 PM PDT    Text size: 
PERRYSBURG, Ohio — Adult novelty company Glow Industries started a new ad campaign for its Don Wands line in May, focusing on the quality and design of their glass lines.

"We started a new campaign that went direct to the consumer as well as business-to-business," Glow Industries Marketing Manager Chuck Ames told XBIZ. "We advertised in Strip Las Vegas and other adult-oriented magazines."

Some ads have double-entendre headlines like "Think Pink" and "Enjoy the Blues," and one ad highlighted five styles of the company's Helix design, which is available in different color combinations. The ads were aimed at the "adult lifestyle" market and are backed up with the company's sponsorship presence at group parties and lifestyle resorts in the Ohio and Michigan area.

"We've been sponsoring events at Northaven Resort, an adults-only clothing optional upscale camping resort in Michigan," Ames said. "There are a lot of lifestylers up there. We had the Don Wands Vixen Volleyball Tournament there."

Reaction from consumers to the wands is "very positive," Ames said.

"People are excited about the ads and about the product. Once they get one in their hands, and give it a try, they're pretty excited," Ames said. "A few people are a little concerned about the hardness of glass, but once they try it they realize it's nothing to fear and it's quite safe. It's borosilicate glass."

Don Wands recently added new Pleasure Wand series that feature LED lights and vibrators, and there are more innovations in the works.

"We have a very long pipeline of product development," Ames said. "We're excited about a few things. We're working on a few patents right now. We're looking at accessories, new packaging, new markets.

"Soon we'll be launching into the gay market. We've been getting a lot of requests from Europe for information about how we're branding for the gay market. We have not done that domestically, so we're working on it right now," Ames added. "We have plans for new colors and new sizes down the road, and we'll repurpose some of our products that are big sellers in the gay market and not so much in the heterosexual market."

For more information, visit the Don Wands website.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Sexperts Tout Men’s Wellness Benefits of Pleasure Products

Sex, more and more, is being discussed not only from an erotic standpoint, but also, from a health and wellness standpoint. MensHealth.com, MensJournal.com and many other mainstream websites have been... More »

Male Sex Toys Get Creative With Non-Anatomical Designs

Male toys are becoming more and more popular for both straight and gay men. While the emphasis has long been on women’s toys, today men’s products are a burgeoning market. Channel 1 Releasing... More »

Manufacturers Recreate Lifelike Sex for Male Masturbation

Sex is sex, even when you have it with yourself. Wherever that little love dance goes, sex toys are sure to help guide you on the journey. When it comes to men, the industry appears to have thrown its... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!