Williams Trading Co. to Distribute Last Lixxx Line

Oliver Sanders
NEW YORK — Adult novelty manufacturer Last Lixxx has announced that distributor Williams Trading Co. has picked up its novelties line.

The Last Lixxx line features more than 100 new bachelor/bachelorette party products, toys and games. The Last Lixxx catalog was launched in April.

“With 40 or so years in the novelty distribution business, there is no denying that Williams Trading Co. is one of the most well-respected distributors in the country,” Last Lixxx President Elan Rofé said.

“It is a tremendous boost of confidence to both our company and our customers that such a well-known distributor recognizes the quality and value that set our products apart from the competition,” Rofé added.

In addition to Williams Trading Co., the line also will be carried by Nalpac, Eldorado, GVA, New Beginnings and Peekay novelty distributors.

“The response we’ve received since the launch of our catalog back in April has been overwhelming,” said Ross Kirsh, vice president of the Last Lixxx division. “It’s great to see that after all of our research and dedication to producing quality products, many long-time industry veterans now recognize us as one of today’s leading novelty manufacturers.”

For more information, email sales@lastlixxx.com or call (212) 695-2575.