LELO Set to Unveil New Lines

Oliver Sanders
SAN JOSE, Calif. — Swedish sex toy manufacturer LELO is expanding its line to include not only a men’s line, but also will be debuting LELO luxe, a new couture fashion line.

LELO is planning a fall launch for both lines, with appearances at StorErotica and the International Lingerie Show in Las Vegas. From there LELO will be in Paris at the Paris-EXPO in September and in Berlin at Venus Berlin in October for the company’s fifth anniversary.

Sophia Nystrand, LELO’s communications and public relations manager in Sweeden, said that LELO felt compelled to put out the men’s line because of demand.

“We have heard from our customers and other consumers through word of mouth that products for men are increasingly in demand,” Nystrand told XBIZ.

The homme line, which LELO is showcasing at the moment, features pleasure products for men including Bo, a cockring; Bob, a prostate stimulator; and Earl, a stainless steel prostate stimulator that comes complete with cuff links.

Bo is an elastomer vibrating ring that is activated with a sliding interface on the side of the ring.

Bob is described by Nystrand as a “gentleman's plug for deep internal stimulation, including male G-spot massage.” Bob is designed with a settings ring for full control.

As for the couture line, Nystrand said the details on that will be coming soon. But she said that moving into the world of fashion is an effortless progression for LELO.

“LELO is a brand that is focused on design and has an avant-garde approach,” she said. “The fashion industry is a great inspiration for our designer, therefore creating a couture line has been a natural step for us from the beginning.” For more information about LELO in the U.S., contact Shaye Saldana at sms@lelo.com.

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