Zenetti has been using more and more adult performers at car shows and in print campaigns over the last year, and Mr. Cartoon also boasts notable adult industry experience on his resume, including the graphic design for the logos of Jules Jordan Video, Zero Tolerance and Third Degree.
The Zenetti company pressed these adult industry pros into duty last Sunday as a part of the DUB Carshow and Concert at the Los Angeles Convention Center. Adult performers Dana DeArmond and Jandi Lin worked the crowd from the Zenetti booth alongside a Harley-Davidson Road King Classic on loan from the private collection of Mr. Cartoon.
Marketing professional Rudy Figueroa told XBIZ that the idea to bring adult models into the automotive world was natural.
"Sexy girls and cars go hand-in-hand," said Figueroa, who owns the marketing company Hot Flame. "The auto industry has always used sexy models – at shows, in print – and my goal with using porn girls was simple: They're better at dealing with people at trade shows than your average model who just sits there and looks pretty."
Figueroa said that Zenetti plans to use several other adult performers in its marketing schemes, including Katja Kassin, Flower Tucci and Kristina Rose and Karlie Montana. The company also has its eye on Gianna Lynn, Audrey Bitoni and Jenna Haze. Zenetti also will be releasing a 2009 calendar featuring adult performers in the fall.