Home > News > Playboy Taps Former Maxim Editor to Lead Online, Mobile • Bookmark   • Register
Search Options

NEWS STORY

Playboy Taps Former Maxim Editor to Lead Online, Mobile

XBIZ POLL
What's adult's next growth area?
3D
Mobile
Interactivity
Alternate distribution
 
Thursday, Aug 7, 2008    Text size: 
LOS ANGELES — Playboy has hired Maxim’s former editor-in-chief to oversee its online and mobile content.

Jimmy Jellineck, who also helped lead Heavy.com, FHM and Stuff, is expected to “leverage the brand and foster a more integrated media experience,” Playboy Chairman and CEO Christie Hefner said.

“Our content libraries include images, art, text and video and we’ve created these over nearly 55 years. The ability to share this content across platforms is actually a relatively new phenomenon,” Hefner said. “As a result each business has over the years developed unique content format and storage systems creating a challenge to search, track and share our assets.”

Hefner remarked about the Jellineck hiring as she explained the adult company’s net loss for its second quarter. The company on Wednesday reported a loss of $2.1 million compared to net income of $1.9 million in the same quarter last year.

Also, revenue fell 14 percent to $73.4 million from $85.7 million.

With the loss, Hefner cited continued pressure on the media businesses as well as the recent sale of assets and outsourcing of operations that were completed earlier this year.

Hefner, however, noted that online ad sales increased significantly during the quarter though details were not available with its earnings release. She also mentioned that it's long-awaited website revamp will be completed later this year, suggesting that will help turn online/mobile category around.

   
Share this article:
del.icio.us technorati fark
More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

Country Snapshot: Hungary

Birthplace of one of our industry's industrious globetrotting photographers — JFK of FUBAR Webmasters — Hungary came to be regarded as one of the most prosperous emerging European countries after the... More »

WIA Profile: Karen Stagliano

Each month, in conjunction with adult media company XBIZ, a new WIA member is profiled in the pages of XBIZ World and XBIZ Premiere magazines to highlight her career accomplishments, dedication to her... More »

MobileNOBO Brings Video to Mobile

MobileNOBO has released its adult-friendly "send to mobile" button services; offering a real-time video converter that supports more than 700 mobile video formats. According to the company, the system... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.







POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
XBIZ Premiere™, the industry's premier trade journal, features in-depth and comprehensive business news and information targeted for producers of adult videos, novelty product manufacturers, and retailers - get it today!

UPCOMING EVENTS

Adultcon

Dec 05 - Dec 07
Los Angeles, California

Adult Entertainment Expo

Jan 08 - Jan 11
Las Vegas, Nevada

Internext Las Vegas

Jan 12 - Jan 13
Las Vegas

XBIZ Conference 2009

Feb 10 - Feb 12
Woodland Hills, Ca.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!