Representatives for the new website said that even though their reviewers are serious about sex toys, they're just as serious about trying to connect with consumers.
"Manufacturers know that when they send us an adult product for review they will get copy that makes consumers sit up and take notice," a representative said. "Online retailers have seen the benefits in terms of increased traffic and sales that our site generates."
Two long-term partners known only as Alex and Suze write most of the reviews.
"We want all our reviews to be unique, both from each other and those written by others," Alex said.
The two reviewers also maintain a video-blog on YouTube located at YouTube.com/alexsuze.