Williams Trading Co. Picks Up Shunga Line

Ericka Jensen

PENNSAUKEN, N.J.— Novelty and adult DVD distribution firm Williams Trading Co. has picked up the Shunga Erotic Art line for U.S. distribution.

The 35-year old company is a supplier of adult novelties, DVDs and videos.

Commercial Director for Shunga , Genevieve Lariviere told XBIZ that the company approached them to offer the line.

“Williams Trading Company is a key player in this business,” Lariviere told XBIZ. “They are exactly what we are looking for.”

The family-owned and -operated company sells everything from performer-themed novelties such as Belladonna’s Tie Me Spank Me Fuck Me Kit to Kim Kardashian’s sex tape with boyfriend and hip-hop artist Ray J.

The Shunga Art Collection offers 13 categories of products — massage oils, creams and candles, heating aphrodisiac oils, body powders, sensations balm, orgasm stimulation cream for women, lubricants, bath and shower gels, Dead Sea salts, natural herbal supplements, chocolate body paint and various luxury kits.

Shunga, a Japanese term for erotic pictures, is a couples-orientated line featuring its namesake on the packaging. The line is available in more than 70 countries through several boutiques, major department stores and high-end perfumeries such as Galleries Lafayette Paris, Marionnaud and Résonances.