Hustler Lingerie To Host L.A. Model Search Shoot

Joanne Cachapero
NEW YORK —Hustler Lingerie will bring 10 contestants for its Sexy Summer Model Search to its booth at the Adult Novelty Expo on July 14-15, to meet-and-greet with Hustler staff, vendors and industry members.

Then, on July 16-17, the models will participate in a two-day fashion shoot at an undisclosed location in Los Angeles, as part of the competition to see who will be chosen as the top Hustler Lingerie model.

"The shoot will be conducted in the same manner, and with the same personnel as all Hustler Lingerie shoots,” Hustler Lingerie Creative Director Wilson Kello said. “We do this to determine how well the team and the models interact together — you have to make sure you can work together with someone."

Kello added that at the Expo, show attendees are encouraged to meet the contestants and also preview upcoming designs from the Hustler-branded line of lingerie and clubwear.

"These kinds of events encourage the public to participate in the creation of the brand," Wilson said.

A final Sexy Summer Model Search event will be held in September. Details have yet to be announced.

For information on Hustler Lingerie, contact sales@hustlerlingerie.com.