Home > News > Topco Sales Promotes Through 'Sex and the City' Link • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Topco Sales Promotes Through 'Sex and the City' Link

Topco Sales Promotes Through 'Sex and the City' Link
Get XBIZ News
Jun 9, 2008 2:00 PM PDT    Text size: 
CHATSWORTH, Calif. — Topco Sales cashed in on the surge of female-power publicity that has greeted the "Sex and the City" movie's surprising box office performance by providing Grrl Toyz-brand products at parties and premieres.

Topco Sales Director of Marketing and Public Relations Desiree Duffie said that Topco's decision to be involved with the "Sex and the City" marketing blitz was based on more than simple brand recognition.

"It just made sense for Topco Sales, as one of the leading global novelty manufacturers, to be involved in the fun," she said.

The move worked out well, as the movie made more than $55 million in its first week of release, topping the latest "Indiana Jones" installment.

But even though Grrl Toys made appearances at parties in Los Angeles and Cincinnati, the impact on Topco Sales profit margins isn't clear yet, though Duffie said that HBO's popular series helped expose mainstream audiences to forward thinking about sex and sex toys.

"The ‘Sex and the City’ series exposed the public to rabbit-style vibes and created awareness that started a lucrative ripple effect in the entire industry," she said, adding that her company saw sales for a sex swing spike after an episode that featured the toy in action.

For more information, call Duffie at (818) 332-4600 or email pr@topcosales.us.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Lubes, Lotions and Potions: Manufacturers Talk Gateway Products

Sensual body care products have strong consumer interest and plenty of appeal for customers of all types. With lubes, massage oils, creams, lotions, and sprays all bringing in significant sales, manufacturers... More »

Cam World: Top Models Often Reinvent Their Rooms

Throughout my travels this year, after meeting with many cam models and studios, I’ve observed a recurring theme among the crème de la crème — in order to stay on top, they often... More »

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!