Friday, May 23, 2008    Text size: 

Traffic Dude is an online advertising agency that has served the adult industry for eight years, with a focus on helping clients achieve better results from their Internet ad buys, including paid inclusion and PPC search marketing campaigns; and the management of consumer-targeted banner and related display advertising on several high-traffic sites.

The XBIZ Summer Forum, being held in Las Vegas from July 9-11, will bring together the industry's top decision-makers from around the globe for three days of unparalleled networking, deal-making and engaging informational sessions.

The Traffic Dude workshop is scheduled for Wednesday, July 9, from 3-4 p.m.

Workshop speakers will provide an exclusive view on how to make media buying more responsive and financially accountable; whether it is targeting straight or gay top-level genres or mid- and micro-level niches.

Workshop attendees will be presented with tangible reference materials that can be put to work after the show, allowing for a higher retention of the concepts to be discussed and a more "useful" and profitable experience overall.

Visual references will be presented during the workshop, highlighting key data points and details about website ad real estate; campaign targeting parameters that buyers can and should request of sellers; and providing examples of creative materials and when banners should be "refined" versus "clicky" and how the choice between the two should be driven by your economic needs as the ad buyer.

For media buyers focused on text-based advertising, reference data on ad copy, keyword selection and descriptive copy will be discussed and tips shared.

The presentation isn't simply an advertisement for Traffic Dude's extensive portfolio of services, however, as relevant techniques and venues beyond the company's offerings will also be discussed.

"We've always felt that the more informed we can make the customer, in this case media buyer, the better that a client can understand the online media buying process both with us and with all other providers that clients work with," Traffic Dude co-founder Scott Rabinowitz told XBIZ. "For this workshop, we felt that it was relevant to cover adult ad buying concepts that affect most forms of online advertising options that the industry considers or buys routinely, above and beyond the media that we sell and support directly."

Traffic Dude is a full service online advertising agency focused on the adult entertainment industry. The company offers straight and gay centric consumer targeted adult Internet advertising campaigns across a hand picked network of high traffic adult destination sites and via major search engines including Yahoo!. The company also provides advertising sales management services to provide revenue streams for premium quality ad supported websites.