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Hustler Video Introduces Point-of-Purchase Displays

Countertop racks will feature Blu-ray titles
Hustler Video Introduces Point-of-Purchase Displays
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May 23, 2008 7:00 AM PDT    Text size: 

BEVERLY HILLS, Calif. — Retailers will now be able to showcase their Blu-ray titles through Hustler Video’s newly created point-of-purchase displays.

The company’s Blu-ray POP display is a stand-alone countertop that holds 16 Blu-ray cases. Designed to hold multiple copies of any Blu-ray title at one time, the display will allow retailers to preserve shelf space.

This month will see the launch of political parody, “Gov Love: The Eliot Splitz-Her Story.” Scheduled releases for June and July are “Nina Hartley: MILF Trainer” and ultra-extreme anal extravaganza, “Strollin’ in the Colon.”

“Blu-ray titles are hot,” Michael Glaser, national sales manager, told XBIZ. “And they are just getting hotter and hotter. These types of displays have definitely increased sales for our titles.”

Hustler Videohas seen success with POP displays for its "Barely Legal series.

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