Shari Beaumont, Wayne Hentai Form Plan 9 Publicity Agency

Tod Hunter
LOS ANGELES — Shari Beaumont and Wayne Hentai have started Plan 9 Media Group, a publicity agency for the adult entertainment industry.

Beaumont, who worked in music industry publicity before entering the adult industry, will lead Plan 9's promotions and media sponsorship efforts. Hentai, a freelance business writer who later moved to writing professionally on the adult industry, will take charge of the public relations needs of the company's clients.

"Wayne and I have worked together on projects in the past," Beaumont said. "It just made sense to combine our knowledge of the industry to create a company that offers the best in media relations solutions."

Beaumont's experience in publicizing her clients, her knowledge of product sponsorships and her role in organizing the media on the red carpets for adult-industry promotional parties will add expertise to the agency, Hentai said.

"While I've built the names of my clients through my solid relationship with the media, working together with Shari means we can offer our clients more than just public relations," Hentai, said. "With our combined efforts, Plan 9 Media Group offers promotional campaigns as well as media coordination during events to complement our publicity efforts."

Plan 9 Media Group offers established adult businesses an opportunity to augment their existing promotions and public relations departments. Smaller companies, who do not have the resources to maintain an in-house publicity department, will be able to draw on the expertise of the company.

According to Hentai, the adult industry is evolving and successful companies, like their mainstream counterparts, understand they are in the entertainment industry and need to put their efforts into public relations and publicity.

"However, to understand adult you need to spend time working in it. Publicity agencies with a mainstream orientation do not have that knowledge, and freelancers in the adult industry often lack a background outside of adult. Shari and I bring real-world publicity and public relations experience as well as our years of involvement in this industry to Plan 9 Media Group — it's what sets us apart from the pack."

For more information contact info@plan9mediagroup.com.