"The gay consumer has been underserved by adult PPV and VOD offerings which primarily cater to the heterosexual audience," a company spokesman said. "To acknowledge and reach this important customer segment, Trans Digital Media introduces GayPlay On Demand, adult content specifically targeted to this audience."
The initial titles available on the service are "All 10 of Big Ben" and "Bangin' Bottom Boys." "Boys Servicing Men" will be added on June 15, and "Always Hard and Horny" on July 15. Users in the test markets can access these titles from their cable provider by going to the Adult Video on Demand channel and selecting the gay button on the menu.
GayPlay on Demand has plans to offer videos from Lucas Entertainment, Studio 2000 and Lucas Kazan, with more studios to be added in the future.
Trans Digital Media ,creates and distributes digital programming for VOD, PPV and transaction-based content. TDM currently offers original content from Playgirl TV, Wicked On Demand, Cheri International as well as GayPlay On Demand.
For schedules and information about GayPlay On Demand, visit the official website.