Hustler Lingerie Nominated for Top Erotic Apparel

Joanne Cachapero
LONDON —Hustler Lingerie has been nominated for Best Erotic Clothing line by U.K.-based adult trade publication Erotic Trade Only (ETO) website and print magazine. The ETO Awards will be given out during a ceremony scheduled for July 27 in Birmingham, England.

"Of course I'm thrilled about the nomination — I'm also really excited to continue our Hustler Lingerie Sexy Summer Model Search over in the U.K.,” Hustler Lingerie Creative Director Wilson Kello said. “We get a lot of global inquiries, especially from the U.K. and Italy and it's very likely we'll be flying in a few international finalists for our grand finale in Vegas. We are searching the entire planet, after all."

Other lingerie lines competing against Hustler for the top honors include Coquette, Dreamgirl and Foreplay.

"The competition is strong, and it's a real honor just to be named along with the top guys,” Hustler Lingerie President Elan Rofé said. “Whether or not we come home with the award, the fact that the adult community realizes new ideas are being developed and new fashions are being created, is victory enough."

Since launching in late 2006, the Hustler Lingerie collection has expanded to include costumes, sleepwear and socks, as well as the Hustler Men’s Underwear line. The lingerie has also been promoted at major trade shows and mainstream events such as the 2007 Ozzfest tour.

For more information on Hustler Lingerie call (212) 710-9321 or email sales@hustlerlingerie.