“The U.K. is a key IPTV market for Private and is part of our aggressive new media growth strategy which has already seen us achieve 100 percent penetration in the French and German IPTV markets,” Private COO Peter Cohen said.
“We have compelling positioning on GDBTV’s adult platform, which guarantees us large amounts of traffic and incremental revenue potential,” Cohen said. “This is a great deal for both parties.”
Since last year, GBD has contracted with several adult producers to create a “Top Twenty Triple-X” list of adult programming channels.
Private-branded content will be available on PlayTV’s Channel 901 in the U.K.
Publicly traded Private has been the leading producer of adult content in Europe for more than 30 years, and brings a library of more than 1,000 exclusive titles from several lines including Private Blockbusters; Private Tropical; Private Gold; Private Fetish; Private Lesbian; Private X-treme; and Private Specials, among others.
“Private has always been one step ahead, in both quality of content and style and its ongoing, expansive success,” GDB co-founder and Managing Director Jim Deans said. “IPTV is a must-have medium for a brand of Private’s stature and Private is a must-have brand for IPTV. I have been in this business for a long, long time, but I still get incredibly excited about deals like this; it is a win-win situation all around.”