Hustler Rolls Out Men's Underwear Line

Joanne Cachapero
NEW YORK — Hustler Underwear has announced its line of men's designer underwear in briefs, boxer briefs and boxers, featuring performance fabrics as well as luxury materials like satin.

According to Hustler Underwear National Sales Manager Oliver Gold, consumer response has been positive.

"The customers were very impressed, and the orders prove it,” Gold said. “From big chains to single-owner shops, buyers placed significant orders — especially considering the product is brand-new and totally unique. I can't wait to watch what happens when this product hits the shelves."

Planning for the line started last fall and includes eight distinct categories, covering a wide range of style options: cotton basics, performance microfiber, woven cotton boxers, printed cotton street boxers, printed cotton novelty boxers, printed cotton boxer briefs, printed cotton trunks and satin boxers.

According to Hustler Underwear President Elan Rofé, the products were designed with comfort in mind, as well as style and quality.

"It's simple: men won't come back if the underwear doesn't fit. That's why we couldn't accept anything but the best,” Rofé said. “We went back and forth between the fit department and the factory three times before we were satisfied, and I put these underwear on every man in my office. Even my father agrees they're the most comfortable underwear he's ever worn."

All the underwear designs come with Hustler-brand logo elastic, as well as some designs that feature print materials.

All lines come in high-end packaging and suggested retail price for the multipacks ranges between $24.95 and $29.95.

The complete line will be ready to ship on June 30.

A downloadable catalog for the Hustler Men’s Underwear line will be available at the wholesale website within the next month.

For print catalogs and information, e-mail