Private Introduces ‘Private Points’ Loyalty Program

Joanne Cachapero
BARCELONA — Private Media Group has announced its ‘Private Points’ customer loyalty program that rewards consumers that purchase 10 Private DVD titles with a free DVD from a selection of Private classic titles.

The points system is currently available at adult retailers located in France, Spain, Germany, Holland, Benelux (Belgium, the Netherlands and Luxembourg), Australia, South Africa and Czech Republic. The program is not currently available in the U.S.

Consumers can go to participating adult retail shops and receive a ‘Private Points’ card. Every time they purchase a Private DVD title, they will receive a hologrammed ‘Silver Girl’ sticker. When they collect 10, they can send the card to Private and will receive a free DVD from a collection of 100 classic Private titles.

Consumers can also get a points card from Private’s online store.

“We believe that this is the first time an international adult company has launched a loyalty card direct to consumers on such a wide scale,” Private International Sales and Marketing Coordinator Alexander Zaragoza said. “We have created Private Points packs for participating stores, including posters, window stickers, loyalty cards and Silver Girl stickers. Not only does this benefit consumers of Private DVDs, but it helps to build repeat sales of our products for retailers.”

For more information about the Private Points program, contact or Interested retailers can also contact their local Private distributor.