Home > News > Coty, Playboy in License Deal for Men's Fragrance Line • Bookmark   • Newsletters   • Register Search Options


Coty, Playboy in License Deal for Men's Fragrance Line

Coty, Playboy in License Deal for Men's Fragrance Line
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 4, 2008 8:00 AM PST    Text size: 
NEW YORK — Perfume and fragrance manufacturer Coty has entered into a license agreement with Playboy Enterprises Inc. to develop the first global men’s fragrance line under the Playboy brand name.

“Playboy’s rich history of glamour, indulgence and fun, combined with a cutting-edge lifestyle creates the perfect formula for a new men’s fragrance line,” Coty CEO Bernd Beetz said. “One of the world’s most-recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.”

A product launch event is being planned for this summer and the new fragrance is scheduled for global distribution beginning in the fall, with initial plans to launch in North America, Latin America, Europe and Asia.

“With Coty’s global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut,” Playboy CEO and chairman Christie Hefner said. “Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half-century ago. There is no one better to work with on the development of Playboy’s first global fragrance.”

Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company with annual net sales in excess of $3.5 billion, a company spokesperson said. Coty sells products in 91 markets worldwide, including signature products bearing the names of Celine Dion, Calvin Klein, Jennifer Lopez, Karl Lagerfeld, Kenneth Cole, Kate Moss, Kylie Minogue, Shania Twain, Sarah Jessica Parker and Vera Wang.

Financial terms of the agreement were not disclosed.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport


Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!