XR's James Medina told XBIZ that TrinityVibes has a more mainstream look to its website, and its debut features an Easter theme with rabbit- and egg-style vibrators on sale.
Medina also said that though the site's been up only for a few days, XR has received great feedback from retailers who've stocked some of TrinityVibes' items.
"We have the best prices so anybody can stock them and move them easily," Medina said.
XR President Ari Suss said that adult toy retailers will benefit well from the TrinityVibes collection, and that new items will be added every few months.
The TrinityVibes collection is available via SexToyDistributing.com.