"With the DVD industry seeing bumpy roads over the last year, we felt that we needed to seek out and team up with a proven innovator in the distribution arena and Pulse just had all their ducks in a row,” Flamingo said.
“The staff at Pulse is very motivated, experienced and eager to represent their studios with an abundance of knowledgeable sales people,” he added. “When it comes to a winning business model within the area of distribution, Pulse really exceeds the competition.”
“A studio should get the fullest attention possible from their distributor and not be in competition with a competing line produced by their distributor. With their attention focused on selling for their studios instead of producing their own product, Pulse stands out among its peers,” Flamingo said.
The Active Duty catalog includes more than 150 titles. The studio has also recently ramped up production in 2007 and plans to release 25 titles a year.
The first new Active Duty release to be made available through Pulse will be “Below Deck 2.” The entire back catalog will be available through Pulse and will release at least two new Active Duty titles each month.
"We are truly honored to have been chosen by Active Duty to represent them,” Pulse co-owner David Hamilton said. “Active Duty has developed a very loyal following over the years, and we are very excited to assist in further expanding its customer base while continuing to service their existing loyal customers and keeping them stocked with all of the Active Duty products."
Active Duty was founded as a mail-order company, and then moved online in 1998 with ActiveDuty.com. Since entering the DVD market in 2002, the studio has expanded to become one of the leading producer of military niche content.