Private Signs First Contract Performer for 2008

Private Signs First Contract Performer for 2008
Joanne Cachapero
BARCELONA — Private Media Group has signed its first “Sexclusive” contract performer. Boroka will be featured in several Private productions this year, including the newly released “The Private Life of Boroka.”

The Hungarian-born model, formerly known as Boroka Balls, said, “I am very excited at becoming a contract girl and it has always been my dream that it be for Private.”

According to Private marketing director Giles Hirst, in 2008, the company plans on signing another three or four exclusive performers and will develop promotional campaigns around each of their new stars.

“Boroka is the perfect choice to be one of our contract girls. She is simply stunning, with a great figure and at just 20 years old, she has a delicious, innocent quality,” Hirst said.

Solo girl sites will be built for each new contract performer, featuring exclusive content, video clips, photo galleries, as well as interactive blogs for each performer.

“Boroka is the first signing in our 2008 strategy,” Hirst said “The Sexclusives will become the faces of the Private brand and will take part in promotional marketing and advertising campaigns.

“As well as starring in movies,” Hirst added, “we will be creating specific content for Boroka and the Private Sexclusives across all platforms, including exclusive mobile content for on-portal and our new off-portal website www.private.mobi and promotional content for our IPTV/VOD and broadcast platforms. Online activity blogs will be created for the girls which they will regularly update themselves with images, video clips and stories about their everyday lives.”

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