Castle Megastore Holds 2nd Annual Night of Romance Fashion Show

PHOENIX — Adult retail chain Castle Megastore held its second Night of Romance Fashion Show, in partnership with Dreamgirl Lingerie, to showcase the latest lingerie designs and products in time for wedding season.

Castle President Mark Franks told XBIZ that the company sent about 5,000 invitations to all brides-to-be who registered with the store, and invited all of Castle's major vendors — including California Exotic Novelties, System Jo and Empowered Products — to showcase their latest items.

"It's like a couture trunk show you'd find at Neiman Marcus or a high-end store, except we've figured out how to do it with bridal lingerie," Franks said.

Franks said that sales were "insane," and the flagship location's four cash registers could hardly keep up with the long lines of customers. He said some customers waited up to 20 minutes to make purchases.

The Dreamgirl Lingerie fashion show featured models from mainstream modeling company Ford Modeling Agency who walked down the runway in Dreamgirl's latest bridal and Valentine's Day outfits.

Franks said Castle holds a similar show in Seattle, one of the markets he said Castle dominates, which is held during a typical wedding season in time for June weddings. Phoenix's wedding season is earlier, he said, because no one wants to get married in the sweltering heat of an Arizona June.

"We try to tie [the shows] in to regional bridal events held in those cities," Franks said. "It's a great way to bring quality traffic into our stores. It's a big branding event for us too — it sets us apart from our competition. We don't have any competition that's capable of putting these types of events on."

Castle's next major event will be held in September, Franks said, and the company already is in the planning stage.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

Show More