The line is comprised for four different styles of firm, flexible and easy-to-clean anal plugs available in two colors, charcoal and red, and specially packaged for ultimate shelf appeal.
"They are transcendental products," Chad Braverman, Doc Johnson's director of product development and licensing, told XBIZ. "I really think they will do well. The shapes are great. The colors are proven. The packaging is very nice. All the right ingredients are there."
The Gum Drops line features the Double Bubble, Triple Bubble, the four-and-a-half-inch Butt Plug and Ace of Spades, which is the largest of the group. It boasts a pointed tip, a circumference of almost four inches and length of five inches.
The Triple Bubble is an inch larger than the Double Bubble, which offers a slightly larger base than the others in the collection.
Braverman said that this is the first line of anal toys to be packaged in acetate, and the line is meant to put a new take on butt play.
“Since we opened our doors in 1976, we’ve continually pushed the envelope in new product development," Braverman said, "developing a vast amount of innovative product for consumers with varying tastes and preferences, and 2008 will be no different.”
The Gum Drops are made of nontoxic PVC plastic, phthalate-free and compatible with silicone lubricant.