Home > News > Playboy Places Bet on Mobile Games • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Playboy Places Bet on Mobile Games

Playboy Places Bet on Mobile Games
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 6, 2008 9:00 AM PST    Text size: 
AGOURA HILLS, Calif. — THQ Wireless Inc. has been tapped to exclusively develop Playboy-branded mobile games.

The multiyear agreement announced Wednesday covers the development and publishing rights to non-nude mobile games featuring bikini-clad Playmates.

The first title, “Playboy Games: Pool Party,” is scheduled to launch in the summer worldwide.

Ed Lang, senior vice president of mobile at Playboy Media Group, said that adult giant has high hopes on wireless entertainment.

”Given the growth of the mobile industry, we’re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers," he said. “The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services.”

Developed by THQ’s Universomo division, “Playboy Games: Pool Party” is based on actual events held at the Playboy Mansion and in the Playboy DVD release, “Playmate Playoffs,” hosted by Chuck Woolery.

It will include a set of games depicting animated, bikini-clad Playmates at the Playboy Mansion engaged in poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding.

“Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” THQ spokesman Adam Comiskey said. “THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve... More »

Looking Back at 2016’s Highlights

2016 was fraught with highs and lows. As an industry, we mourned the loss of friends and loved ones and welcomed new life into the world. With the presidential election behind us and California’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!