Thursday, Oct 11, 2007    Text size: 

HellHouse has produced “Dykes in the Dungeon,” “The Girls of Wolfpac” and “Broke Down.” The studio also garnered a nomination for Up and Coming Studio in last February’s XBIZ Industry Awards.

“We are extremely pleased to be working with Pure Play Media, as they have the experience and resources necessary to take our company to the next level,” HellHouse CEO Ty Gonty said. “It gives us the opportunity to focus on content production and acquisition while knowing that our sales and marketing efforts are in great hands. We are very much looking forward to a long-lasting and prosperous relationship with Pure Play.”

The studio also has attracted mainstream media attention from publications such as USA Today, Esquire, WIRED and Forbes with its unusual approach to merchandising, which includes video content and mobile content, as well as videogames offered on their website. The company offers users the opportunity to book BDSM sessions at its dungeon facility. And HellHouse markets also a branded clothing line and an energy drink.

“I’m extremely excited about our deal with HellHouse Media and am very happy to have them on board as a studio partner,” Pure Play CEO Richard Arnold said. “The deal gives us a strong presence in the lesbian market and provides our customers with content that offers an edgy perspective on the bondage, femdom, strap-on and alt niches. "HellHouse does an excellent job of marketing and branding themselves through the mobile market, with viral-marketing on the web and with grassroots promotions via branded clothing and their Pure Pain energy drink.”

For sales information email Bill Rix at bill@pureplaymedia.com.