Tuesday, Sep 11, 2007    Text size: 

XR President Ari Suss told XBIZ that Kenner will be in charge of expanding the company's advertising campaign, and Case will be head of photography and writing reviews of XR's sex toys.

Case, who has a background writing erotic novels and marketing, told XBIZ that after meeting Suss and marketing representative Marques, wanted to be a part of their team.

"I am hoping to create some new ways to interact with our customers through the website, and [marketing representative] Marques and I have been knocking around some ideas to make the XR site even more informative and interesting than it already is."

Kenner told XBIZ that he's using his eight years of diverse sales experience to identify and explore new and unique avenues to propel the company to a new level.

"I hope to take on a bigger role as the company expands into broader channels," Kenner said.

The two new additions expand XR's marketing team to five people.

"Just like any company you have to grow in incremental steps, and this is the right time to do it," Suss said.