BARCELONA — Daring Media Group, which was purchased by Germany-based retailer Beate Uhse Group earlier this year, has recruited Italian adult film director Antonio Adamo, French glamour photographer Christophe Mourthé and English director Kendo for new productions.

"The declared aim of this newcomer in the field of adult entertainment is to challenge the competition with high quality standards and to establish itself as one of the top addresses in the new media market," a representative said.

Adamo directed Daring's first high-end adult production "Roma," a historical trilogy which will premiere at Berlin's Venus Fair in October. Among his credits, Adamo has previously directed and shot camera for Private.

Plans call for Beate Uhse to distribute Daring productions through media platforms that include Internet, video-on-demand, IPTV, mobile phones and DVDs.

Created as a mail-order business in 1948 by founder Beate Uhse, who had started selling instructional pamphlets about birth control two years previous, Beate Uhse Group now has subsidiaries in 14 countries, more than 330 shops in 10 European countries and online and mail-order costumers in nine countries. The company was listed on the German stock exchange in 1999.

For more information, visit Beate-Uhse.ag.