Playboy.com Inks NATS Deal

Gretchen Gallen
MORGANVILLE, NJ – The steady migration toward incorporating NATS – Next-generation Administration & Tracking System – into the adult affiliate infrastructure has been growing at a steady clip and this week included a deal between Too Much Media LLC and Playboy.com.

According to the terms of the deal, Too Much Media, makers of a NATS affiliate solution, will provide Playboy.com with the back-end software to process and manage its transactions more smoothly.

Too Much Media also provides NATS software to PlayboyCash, which is run by Adult.com.

Company partner John Albright attributes the increased demand for NATS from adult webmasters to the integrity and configurability of the software and the flexibility it provides a company that is looking to streamline aspects of its affiliate network, including product promotion.

Based in Morganville, New Jersey, Too Much Media provides NATS software to both mainstream and adult markets. The company was founded in 1996, but has only been developing NATS software for the past year, according to Albright.

NATS runs on the customer's servers and comes with two different purchasing options: an outright purchase and a monthly rental. A standard NATS system offers options for configuring payment tiers and setting up multiple processor accounts for unlimited types of programs and partnerships.

Too Much Media will be at Internext in January at booth 851.