The video, titled “Racetrack Girls Go Nutz,” is sold primarily over the Internet and claims to be ‘Girls Gone Wild’ for NASCAR fans.
NASCAR’s lawsuit claims Daystrike Marketing Inc., Consolidated Sports Media Group Inc., co-founder John Eckerd, and NI4NI Productions infringed on the racing group’s trademarks by using NASCAR logos on flyers and advertisements.
“Obviously, we don’t want to be associated with that kind of video,” NASCAR spokesperson Ramsey Poston told Knight Ridder Newspapers. “We have an obligation to protect NASCAR’s trademark and good name.”
CSMGI announced Wednesday, though, that the company is very pleased with the impact its having in national media outlets, claiming it has received favorable mentions on the Forbes.com website and in the Miami Herald.
“There is a buzz about the ‘Racetrack Girls Go Nutz’ product line and we expect it only to grow louder and stronger,” said CSGU President Scott Schepper. “We’ve already seen orders quadruple in the last two weeks and our national television advertising campaign hasn’t even kicked off yet.”
The video suffered previous legal trouble with NASCAR as well. Originally titled “Daytona Racetrack Girls Go Nutz,” the title had to be amended after NASCAR sent the company a cease and desist letter.
The video is currently available for free at RaceTrackGirls.Com.