Home > News > Playboy.com May Expand Business into Online Dating • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Playboy.com May Expand Business into Online Dating

Get XBIZ News
Sep 8, 2004 10:25 AM PDT    Text size: 
NEW YORK — The news keeps on cooking at Playboy.com.

On Playboy.com’s 10th anniversary Wednesday, the Playboy Enterprise division said it is considering expanding into the online dating business and will announce that it is seeking the nation’s sexiest McDonald’s employees to pose for the upcoming "Women of McDonald's" online pictorial.

Playboy.com — ranking No. 15 in 2003 for all paid-content sites with 100,000 subscribers, according to comScore Media Metrix — also announced Wednesday that it is offering a daily subscription service for a $12 annual fee.

Craving for more surfers, Playboy.com would significantly expand its online traffic with online matchmaking.

According to comScore, Playboy.com had 2.2 million new visitors in July — a figure that mirrors the monthly visit total between 1.5 million and 2.5 million in the past six months.

But that traffic is far less than other online dating sites such as Yahoo, the No. 1 dating site with 7.1 million unique visitors in July.

The No. 2 online matchmaking site is Matchnet with 6.7 million visitors, followed by Match.com (at 5 million) and Monster’s Tickle Personals (at 4.6 million). MSN Dating ranks at No. 5 with 3.1 million.

Friendfinder.com, Dating.com, Singleme.com and Dreammates.com have less than 3 million visitors, while Eharmony.com and Friendster hover around 1 million.

Playboy.com did not announce a launch date for its matchmaking endeavors.

The McDonald’s announcement comes in the wake of other campaigns associating “the girl next door” with large American companies.

Playboy.com has previously run pictorials of the women of Enron, Starbucks, Wal-Mart and Home Depot.

Full- and part-time McDonald's employees 18 or older who are interested in applying for the pictorial, can send a head shot and a full-body shot, bikini-clad or nude, and a few sentences about themselves by Sept. 29 to Playboy.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Adult Industry Keeps Fighting On

On Nov. 8, we had one of the most momentous — and to political observers, improbable — victories in the history of our industry. We defeated, by popular vote, a purportedly progressive measure... More »

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!