Playboy.com May Expand Business into Online Dating

NEW YORK — The news keeps on cooking at Playboy.com.

On Playboy.com’s 10th anniversary Wednesday, the Playboy Enterprise division said it is considering expanding into the online dating business and will announce that it is seeking the nation’s sexiest McDonald’s employees to pose for the upcoming "Women of McDonald's" online pictorial.

Playboy.com — ranking No. 15 in 2003 for all paid-content sites with 100,000 subscribers, according to comScore Media Metrix — also announced Wednesday that it is offering a daily subscription service for a $12 annual fee.

Craving for more surfers, Playboy.com would significantly expand its online traffic with online matchmaking.

According to comScore, Playboy.com had 2.2 million new visitors in July — a figure that mirrors the monthly visit total between 1.5 million and 2.5 million in the past six months.

But that traffic is far less than other online dating sites such as Yahoo, the No. 1 dating site with 7.1 million unique visitors in July.

The No. 2 online matchmaking site is Matchnet with 6.7 million visitors, followed by Match.com (at 5 million) and Monster’s Tickle Personals (at 4.6 million). MSN Dating ranks at No. 5 with 3.1 million.

Friendfinder.com, Dating.com, Singleme.com and Dreammates.com have less than 3 million visitors, while Eharmony.com and Friendster hover around 1 million.

Playboy.com did not announce a launch date for its matchmaking endeavors.

The McDonald’s announcement comes in the wake of other campaigns associating “the girl next door” with large American companies.

Playboy.com has previously run pictorials of the women of Enron, Starbucks, Wal-Mart and Home Depot.

Full- and part-time McDonald's employees 18 or older who are interested in applying for the pictorial, can send a head shot and a full-body shot, bikini-clad or nude, and a few sentences about themselves by Sept. 29 to Playboy.com.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nebraska AV Bill Moves Forward Despite Privacy, Free Speech Concerns

Nebraska’s unicameral Legislature has given first-round approval to LB 1092, the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still pursue antitrust claims in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have petitioned the United States Court of Appeals for the 5th Circuit to stay its recent decision upholding the law, because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) has issued a statement vowing to continue fighting Florida’s new age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

APClips Names Avery Jane 'Creator of the Month'

APClips has named Avery Jane its Creator of the Month for March.

JustFor.fans Offers Gumroad Users Platform to Sell NSFW Artwork

JustFor.fans (JFF) is offering Gumroad users a platform to sell NSFW artwork after the latter banned adult content.

Show More