New Magazine Gives Fresh Spin on Porn

Gretchen Gallen
UNITED KINGDOM – The latest softcore skin magazine to hit the adult market in Europe in direct competition with Playboy and Penthouse is Hegre: The New Nude, slated for release sometime in August.

Hegre is being presented as a new look at female beauty and features the work of well-known Norwegian photographer Petter Hegre, the magazine's namesake.

Hegre is already being touted as the next Hugh Hefner and promises to deliver a new look at "beautiful naked girls" in a more "realistic and personal" way.

Hegre claims to have honed his vision for the new adult entertainment magazine by combining the style of Playboy with a little bit of National Geographic.

"This is probably the most important publishing project in the genre in the last decade," said Joana Burgues of the Galeria Fotonauta in Barcelona. "Mr. Hegre may well become as influential in the coming decades as Mr. Hefner was in the past."

Hegre began his magazine career with Luba 2003, a nude pictorial dedicated to his model wife, also a photographer, Luba Shumeyko. After Luba 2003 became a bestseller in European adult entertainment art circles, the Hegres came up with the idea for their newest venture in adult entertainment.

Hegre studied at Santa Barbara, Calif.-based Brooks Institute of Photography and worked in New York with Richard Avedon before returning to his native Norway.

Hegre-Archives.com was launched in 2002 and has become one of Europe's most famous erotic websites.

Hegre: The New Nude will be published by Global Media Publishing, based in West Sussex, England.

A special collector's issue of 1,000 copies will precede the mass marketing of the magazine. The collectors edition is expected to come in at 132-pages and features more than 100 female nudes, the magazine's publisher announced. The initial mainstream print run will be for 500,000 copies.

Hegre will act as creative director and Clifford Thurlow has been appointed editor-in-chief.

There are also plans underway for multilingual editions of Hegre: The New Nude, but no further details have been made available by representatives for Global Media Publishing.