Naked News Going Wireless in Europe

Rhett Pardon
TORONTO – Toronto-based Naked Broadcasting Network Inc. said Tuesday it has signed a deal with Icemobile BV to provide Naked News content to wireless cell phones in Western Europe.

The deal is one of many the company plans on making with next-generation wireless providers.

Naked Broadcasting pioneered the use of naked-news broadcasting in 1999 with and currently reaches 34 million on the Internet, as well as cable and satellite systems. The company last month rolled out to reach the gay and lesbian market.

“Wireless is the next great frontier." David Warga, Naked News’ executive producer, told XBiz. “This is just the next step in a logical progression.

“Wireless today is like the early days of the Internet and our product is perfect for this medium because it provides short clips of relevant information in a most entertaining package,” Warga said.

Gartner, an industry research company, estimates that sexual content over mobile phones will generate $1.5 billion in revenue in Western Europe next year, or about 5.1 percent of the total market for mobile data.

Netcollex, a British company that offers both soft and hard porn over cell phones, said that in 12 months it had signed up 67,000 customers to see a short porn video.

Vodafone, Orange, mmO2 and Virgin Mobile were present at last week’s Adult Online Europe conference in Amsterdam. The companies are trying to find more revenue through the lucrative porn market.

Vodafone, the British company that is one of the world's largest mobile operators, has introduced adult content through its Vodafone Live portal in 10 out of the 16 markets where the portal is available.

In the United States, however, the combination of porn and next-generation cell phones hasn’t yet caught on.

Several companies are planning to launch adult content through Internet-ready wireless phones, but have yet to actually do it.

Henderson, Nev.-based Mobile Media gave the service a beta testing in the first two months of the year, offering adult video from Canoga Park, Calif.-based Wicked Pictures on the Sprint PCS network, but the company has not yet launched the service.

Sprint PCS became the first telecom in the nation to offer TV broadcasts through cell phones using MobiTV, a service offered by Berkeley, Calif.-based Idetic Inc, which offers 14 mainstream channels ranging from ABC News to CNET to CNBC.