LIMASSOL, Cyprus — TrafficStars has debuted a new transparent CPMV pricing model for native ads that is now available to all advertisers.
According to the company, “Cost Per Mille Views” (CPMV) is the standard pricing model for its native ads inventory, helping guarantee visibility for ads.
“With CPMV, the impression is only registered when a user sees at least 20 percent of the ad, resulting in higher CTRs and increased attribution due to view-through conversions,” says TrafficStars’ Managing Director Peter Rabenseifner. “When the ad is registered as viewed, then an impression is recorded. In the case that less than 20 percent of the ad is not viewed, then the advertiser does not pay for that impression.”
Rabenseifner notes the company offers the CPMV payment model as standard because of the honest nature of native ads, calling it “a clear and fair way of buying a truly ethical ad format.”
“We have reduced the media buying risk by offering a CPMV model, as you only pay for impressions which are registered as viewed,” Rabenseifner concludes. “Performance so far for native ads has proven a significantly higher CTR in comparison with other traditional banner formats on CPM.”
CPMV pricing is offered along with CPC for all native ad spots in TrafficStars’ growing inventory.
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