LIMASSOL, Cyprus — TrafficStars has unveiled a major update to the ad network’s self-serve platform, allowing advertisers to track revenue and ROI in real time as well as to view hourly statistics.
According to the company, these features are available to all advertisers and represent a significant change in how users are able to manage and optimize their campaigns, with all data now centralized within the TrafficStars platform.
The addition of earnings and ROI columns to the dashboard enable those who implement S2S tracking to see the results of all optimization efforts without leaving the TrafficStars platform. The system will calculate the data based on standard or dynamic payout values set by the advertiser and will show how much money has been made per campaign and what the resulting ROI is of that campaign. In addition to this, users are able to see earnings and ROI data in the statistics for each campaign, and can even split these results by ad spot, country, creative, site, device, OS, browser, language and carrier.
The ROI column will provide advertisers with a quick overview of how much return on investment was achieved by taking into account their spending vs. the earnings transmitted by the postback parameter. All of these figures will appear in real-time, which means clients will always have up to date stats at their fingertips. Moreover, users are now able to generate hourly campaign reports including impressions, clicks and conversions through the Custom Stats tool for more granular campaign optimization.
“The speed at which we are able to implement and release such a massive update to our platform is a great example of how we much we value our advertisers’ feedback and ensure we act quickly on it,” said TrafficStars’ Managing Director Peter Rabenseifner, noting that other important updates are coming soon. “This update is especially significant as it allows advertisers to track revenues for their campaigns directly within the platform, negating the need to pay for third party tracking tools, which are now unnecessary with TrafficStars. Especially with popunder campaigns, this will be a relief for many of our clients.”
Rabenseifner says both features are already live in the TrafficStars platform and are offered for free for all advertisers.
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