LOS ANGELES — Female-focused online community Bellesa.co has launched its new Valentine’s Day campaign called #ComeForACause, which was created to help fund services such as pap smears and STI screenings at Planned Parenthood.
#ComeForACause means that for every hour spent watching video or reading erotica on Bellesa.co on Valentine's Day, Bellesa is donating $1 to the sexual-health service provider.
“Whether you’re coupled up or single this Feb. 14, we want to help you celebrate love, sex and Bellesa’s one-year anniversary by giving back ... by getting off,” a Bellesa publicist said.
Worldwide, Planned Parenthood is a giant. It has more than 2.4 million patients in the U.S. and, with global partners in 12 countries, has an additional 1 million clients.
“We believe women should be empowered to celebrate their sexuality, and the choices that come with that,” the publicist said. “Access to healthcare is crucial, and Planned Parenthood supports women, men and young people by providing affordable sexual health services and education.”
Bellesa operates Bellesa.co, where users can access porn that suits their desires, share intimate and erotic stories and engage with the site’s community.
This year, Bellesa Production plans on filming and distributing adult content in association with Mile High Media. The studio plans on pulling erotic themes and fantasies from Bellesa.co’s online community and filming them.
#ComeForACause works like this, according to the Bellesa publicist:
1. Go to Bellesa.co.
3. “Peruse, explore and enjoy to raise money for Planned Parenthood!”