Mofos plans on rolling out MFX-Factor branding later this month.
The MFX-Factor title — open to female performers who debut on the Mofos.com network of sites — is based on looks, skill, and professionalism, as well as hard work in their performances, according to Julie Yah, Mofos’ senior marketing manager.
“She has a very arresting look,” Yah said of Crawford. “When paired with her sassy, southern attitude, she has the right amount of nice and spice to make her scenes and photos really come alive.”
Crawford, who was crowned Mofos' MFX-Factor girl for January 2018, can be seen on Mofos.com this month.
Yah said that those becoming MFX-Factor girls receive a personalized Mofos varsity jacket, custom photoshoot and featured MFX scene on Mofos.
“As a brand that’s growing and reaching more people, we need to be able to diversify and change up the way we’ve been doing things,” Yah said. “‘Same content’ is ‘stale content’ and as a brand that’s always looking for fresh, new talent, our branding and marketing materials will reflect that.”
Crawford said: “I feel so special being chosen to be the first MFX girl and I love my jacket! Everything was just a blast.”
Photo credit: Trendzz