LOS ANGELES — Forbes’ contributing writer Susannah Breslin spent a day on a Girlsway set with Gamma Films’ Bree Mills and Stills by Alan.
In the article titled, “It's Porn, But Its Business Model Is 'A World Without Men,’” XBIZ Award-winning director Mills talked about the intricacies of being a woman in adult, and creating lesbian content.
“As the head of Gamma Films and vice president of content for Gamma Entertainment, a Montreal, Quebec-based web technology company, she produces directs and writes for Gamma Films Group,” Breslin wrote, “including the production studio known as Girlsway, a female-centric line of adult content that's found success by targeting a niche market and turning its consumers into co-creators.”
Joining Mills and Stills by Alan on set were adult performers Whitney Wright and Natalia Starr, who Breslin describes as “a statuesque blonde.”
“As Mills spoke, the sounds of an adult movie being made drifted upstairs,” Breslin continued in the article. “Nowadays, Mills isn't alone, as a woman behind the camera in ‘Porn Valley.’ The current spate of women creating X-rated content include directors Jacky St. James, Mason, and Dana Vespoli. Kelly Holland is the CEO of Penthouse Global Media, Inc. It may still be a man's business, but the women are coming.”
The article then Delves into Mills — and Girlsway’s — “niche,” as well as the perks of women directors.
"Girl-girl content was never taken seriously," Mills told Forbes. "[At Gamma] I spent a lot of time studying what surfers were looking for. We were able to produce a case for lesbian content being commercially viable. 'Lesbian' has become the number one most searched niche in adult today."
While her audience is mostly straight men, in her movies, she told Forbes, "It's women who drive the show. It's kind of a world without men. When we put men in, we minimize their face."
As for women in adult, Mills noted that there is a connection between female performers and directors.
"There's a certain amount of trust between a female director and female talent," Mills said. "It makes things feel safer."
Starr added, “It's more friendly … It's more like fun and friendly and happy. Usually, when we do a scene with a guy [a male performer], he just wants to destroy you."
Photo courtesy of Susannah Breslin.