The site, a BongaCams spokesperson said, was initially aimed at Russian-speaking viewers, "but over the years of its existence gained incredible popularity with webcam fans from around the world.”
“An overwhelming number of charming Russian girls make this website truly special,” the BongaCams spokesperson said.
BongaCams.com, itself, offers an array of models on its site, including single girls, couples, single men and transsexuals. The site can be translated in 34 languages.
BongaCams in the past year has acquired a handful of online properties, including Russian cam site RusCams.com in December 2016, and amateur cam site Camfuze in March.
With the acquisition of Runetki.com, “there will be a great number of new users signing up, which will make the models' earnings soar,” the spokesperson said.
“An increase in the number of models will obviously improve the webmasters' traffic conversion,” said the spokesperson, who noted that Runetki.com has recently been relaunched and now is also available on mobile devices.