Dreamgirl, Christopher Scharff Part Ways

Dreamgirl, Christopher Scharff Part Ways
Ariana Rodriguez

LOS ANGELES — Dreamgirl International today announced the departure of DG Brands CEO Christopher Scharff after 14 years of service to the company.

As one of the most respected executives in the industry, Scharff is leaving the company to pursue other ventures.

Scharff bought the company in 2003, and under his direction helped expand distribution to more than 2,000 retailer accounts worldwide, with more than $30 million in annual sales revenue.

Prior to his joining DG Brands, Scharff was the vice president for the BCBG Max Azria International Group, a leading international manufacturer and retailer of women's contemporary designer apparel and accessories and vice president International for the Movado Group, a leading watch manufacturer and St. John International, the leading iconic American women's luxury brand. 

Earlier in his career he was employed by Lanz. Inc, a business founded by his father in 1938.

“We are saddened to see the departure of Christopher as he has revolutionized the company under his leadership and dedication to the company for the past 14 years, but we know he will go on to do great things,” said Alma Canjura, executive vice president and chief operating officer of DG Brands. “Although this will be a large change for the organization, Dreamgirl has many exciting moments ahead with the launch of our newest lingerie and costume collections in the coming months.”

Barry Revzen has been appointed as the new CEO of DG Brands, who will provide additional details of DG Brands’ organizational changes in coming weeks, the company said.

In a letter to friends and colleagues, Scharff notes that he sold the company 18 months ago and plans were for him to continue shepherd the company over a period lasting up to three years.

“Fortunately, I am leaving the organization in the hands of a very strong leadership team and am extremely optimistic about DG Brands' future prospects,” Scharff said.

”I must tell you that I feel an amazing sense of excitement as I start this new chapter in my life," he said. "As I look to the future, I am dedicated to making it positive and productive, although I will keenly miss the people and the stellar creativity and high-quality work we produced at Dreamgirl.” 

Scharff said he’ll be dedicating time to other professional and personal endeavors, including spending more moments with his wife and kids, philanthropy, skiing, consulting private equity firms to turn around apparel brands, start a new venture and “help out my friends at Altitude anyway they would like.”