Entrenue Expands Lube Selection With 4 Boutique Brands

Entrenue Expands Lube Selection With 4 Boutique Brands
Ariana Rodriguez

PHOENIX — Entrenue has added four boutique lubricant brands to its catalog, including a line of organic lubricants; a new lube featuring plant-based glycerin; a lube designed for men with a travel-friendly option; and a locally made aloe and carrageenan formula exclusively available through the company.

Dream Brands — Entrenue’s latest U.S. exclusive — is a sexual health-focused product line featuring top-quality ingredients with a variety of formulas to choose from: The Natural moisturizing lubricant with organic aloe, agave, carrageenan and vitamin E; Ultra Pure Premium Bodyglide with medical grade silicones; [G] Female Stimulating Gel with natural arousing and stimulating botanicals; Sensual Massage two-in-one medical-grade silicone-based bodyglide; and Xdrive for Men lubricant with stimulating effects.

Entrenue also is officially shipping Aloe Cadabra, a premium organic personal lubricant recommended especially for menopausal and postmenopausal women as a daily personal moisturizer. Made in the U.S., certified NSF organic and FDA-compliant, the organic aloe vera and vitamin E-enriched formula is pH-balanced and leaves no sticky or messy residue. Aloe Cadabra is available in five unique scents — Natural, Lavender, Piña Colada, Peppermint and Vanilla — and is available to brick and mortars only, with MAP agreement required.

Also joining the Entrenue family is Loob Lube, which is available in two formulas: water-based H2O, which features plant-based glycerin and no alcohol, making it less likely to cause irritation; and silicone Silk, formulated to enhance intimacy and the pleasures associated with it. Both varieties of Loob Lube come in cylindrical 2.7-ounce and 5-ounce bottles featuring the company’s signature lip-smacking smiley face.

Entrenue customers now have access to Amity Jack, a line of sexual wellness products made for men using a candid, clever marketing approach. The line includes Bang Water, a water-based lubricant that offers pleasure alone or with a partner, and Bang Oil, a long-lasting silicone-based lubricant. Both come in four-ounce bottles featuring easy-to-use pump dispensers. For the guy (or gal) on the go, Amity Jack also offers Bang Bullets, featuring Bang Oil in 10 4-ml travel-size glass vials that easily tuck into a pocket or purse.

“Lubricants and glides continue to be a top-selling and ever-growing category for us and we are thrilled to welcome so many boutique brands to the Entrenue family,” said Kim May, Entrenue senior account executive and buyer. “Each of these product lines offers something special and out-of-the-box for our customers and makes it possible to truly offer a lube or glide for almost every kind of shopper.”

To place an order, call (800) 368-7268, email info@entrenue.com, or visit Entrenue.com.

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